SOLD OUT: Using Behavioral Economics to Enhance Financial Policies, Innovations and Careers

  • 04 Mar 2020
  • 6:00 PM - 8:00 PM
  • Columbia University, Uris Hall rm.303, 3022 Broadway, NYC
  • 0


  • For Columbia staff & students to register for free, you should have received a special code in a Columbia notification email. If you don't see that, please write clopez20 <at> for the code.
  • Please register early: individual ticket price rises to $30 seven days before this event.

Registration is closed
Behavioral Economics is a Nobel Prize-recognized framework that highlights the critical role of human perception and decision-making in making financial choices. People don’t always opt for choices that are economically sound on paper, yet small changes in how choices are presented can encourage people to act much more in their self-interest. This approach has been applied creatively in economic development and financial inclusion policies, in fintech innovations and social enterprise launches, and in impact investing and non-profit donor dynamics. The panel will share situations where accounting for human behavior has driven exceptionally successful programs and will offer thoughts for incorporating behavioral economics lessons in your own projects and career.

Impact Capital Forum is pleased to be co-organizing this event with Columbia University’s Social Enterprise Club and its Microlumbia Impact Fund. The event takes place on their campus at 116th St. on the West Side.


  • Ms. Manasee Desai is Vice President at ideas42, a non-profit that has applied behavioral insights in more than 100 projects across 35 countries. Their strategy emphasizes discovery and innovation through real-world experimentation; designing approaches for scale; and empowering policy makers and innovators through education. Manasee leads the organization’s international Financial Inclusion network and their Behavioral Evidence Hub, a curated open-source collection of proven behavioral interventions. She has spent over 12 years researching financial services and urban poverty issues.
  • Dan Egan, Managing Director of Behavioral Science & Investing at Betterment. Using cutting-edge technology, Betterment empowers hundreds of thousands of customers to manage their money through personalized, expert advice and automated money management tools. Dan has spent his career using behavioral finance to help people make better financial and investment decisions. He lectures at NYU, London Business School, and the London School of Economics.
  • Howard Levy, President of Red Rooster Group. For the past 25 years, Howard has been working passionately on behalf of the nonprofit sector, developing new ideas, effective strategies, and creative approaches to promote nonprofits, causes, and socially-responsible businesses. He applies behavioral science principles to the questions including how donors make decisions about which non-profit to support, in effect, “buying happiness,” and has developed the Actionology Impact card deck to hep organizations apply behavioral principles to fundraising.
  • Moderator: Matt Wallaert, author of Start at the End: How to Build Products that Create Change. For over fifteen years, Matt Wallaert has been applying behavioral science to practical problems, from startup exits to the Fortune 500 to an array of pro-social side projects.  As one of the first behavioral scientists to leave academia and work in industry, he’s given hundreds of talks on the science of behavior change at the UN, SXSW, and beyond. His side projects consistently focus on the unrepresented, like, which has helped underpaid women ask for and earn over $3.1B in salary increases. In Start at the End, Matt details a science-based process to create behavior change that can be implemented in organizations of any size and industry.


6:00pm – 6:20: Registration and Networking
6:20: - 7:30 Discussion and Q&A
7:30 - 8:00: Networking with Refreshments

Columbia University Business School
Uris Hall, Room 303

3022 Broadway, New York, NY 10027

Public Transportation: Take 1 train to 116th Street, enter campus at Broadway and 116th street. Uris Hall is in the northern section of Columbia University’s campus.

Impact Capital Forum is a 501(c)(3) nonprofit organization. New York, N.Y.

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